Q: What is College Fashion Week?
College Fashion Week, an award-winning program owned and produced by Her Campus Media, is a multi-city interactive experience that brings the catwalk to campus for thousands of the most influential campus trendsetters in the US and around the globe. At each of our tour stops we produce an exclusive "girls night out" of fashion and fun, with opportunities for attendees to be pampered by our top brand sponsors. The highlight of the evening is a fashion show featuring emerging female fashion entrepreneurs and designers showcasing fall's hottest looks for college students, modeled by real college student models of all shapes and sizes. This October, College Fashion Week will be making stops in Boston on October 13, 2018 and New York on October 20, 2018 for its seventh annual tour.
Q: What is a Fashion Partner?
College Fashion Week is pleased to partner with emerging female fashion entrepreneurs and designers every year to further our mission of empowering and supporting women to achieve their dreams. Fashion Partners are given the exclusive opportunity to provide 10-15 looks per market for our college student models to wear down the runway in front of an audience of hundreds of college students in attendance and millions following along online around the world. This opportunity is structured as a barter, with no financial investment required of our Fashion Partners beyond providing the clothing and helping promote College Fashion Week. Interested brands are invited to apply to be considered to be Fashion Partners with College Fashion Week in 2018.
Q: Who are some of your past fashion partners and sponsors?
The College Fashion Week 2017 Fashion Partners were Avec Les Filles, Chaser, Cleobella, VETTA, VICI, and XIX Palms. Primark was our 2017 presenting fashion sponsor and is returning to headline College Fashion Week 2018 again.
Q: What's the difference between fashion partners and fashion sponsors?
Fashion Partners are emerging fashion brands who provide the looks for College Fashion Week through non-paying barter partnerships, while fashion sponsors are paying sponsors of the entire College Fashion Week experience who supplement the looks provided by Fashion Partners as needed to round out full head-to-toe looks.
Q: Who will be attending College Fashion Week shows?
Most College Fashion Week attendees are current female college students, but anyone is welcome to register to attend College Fashion Week. Each show draws several hundred attendees, and many others tune in on social media to follow along remotely.
Q: Will Fashion Partners be able to attend the shows?
Yes! We welcome our Fashion Partners to attend as many College Fashion Week shows as possible for free, and we invite you to join our models during their finale walk down the runway for the individual show featuring your brand. You will also have an opportunity to go backstage at College Fashion Week to cover the show and see the final looks before they go down the runway.
Q: What is the timeline for College Fashion Week?
We will be finalizing Fashion Partner selections by August 2018. Once models are confirmed, we will begin putting together the looks for each of our shows, finalizing all style selections with Fashion Partners by early fall. We will receive all styles from Fashion Partners by early October, and our two shows are in Boston on October 13 and NYC on October 20.
Q: What kind of coverage will Fashion Partners receive?
Fashion Partners will be featured prominently in extensive College Fashion Week promotion, coverage, and collateral, which may include press coverage, social media promotion, display ads, event signage, programs, and more. Last year, Fashion Partners gained huge exposure from the over 49 million College Fashion Week 2017 program impressions.
Q: Can Fashion Partners provide items for the CFW goody bags?
Yes, we would love to include an item from you in the official College Fashion Week goody bags which are given to all attendees at all shows, approximately 500-600 per market. As the event dates approach we will send out a survey asking if you would like to provide product for the bags. It is not required.
Fashion Show Questions
Q: How are the College Fashion Week fashion shows run?
College Fashion Week events open with an interactive hour during which attendees enjoy pampering and being treated to mini makeovers, yummy bites, giveaways, and more from our paying sponsors. The fashion show portion of the evening commences after this interactive hour, with one 20-look headlining show by our Fashion Sponsor followed by two 10-look shows from our Fashion Partners.
Q: Who are the models for College Fashion Week?
College Fashion Week models are real college women with real bodies who rock our runways with spirit and spunk! We intentionally cast a diverse set of models for our shows, because it is important to us to promote and celebrate the uniqueness, diversity, and different shapes, sizes, and colors of real college women everywhere. Because of this, we ask that Fashion Partners be able to provide clothing in sizes from XS - 3XL. Each College Fashion Week show features 15-20 individual college students modeling a total of approximately 40 looks across our Fashion Sponsor and Fashion Partner shows.
Q: What kind of pieces are you looking for from Fashion Partners?
We will preference the applications of College Fashion Week Fashion Partners who are able to provide head-to-toe looks (e.g. dresses, tops and bottoms, outerwear) over those who can only provide one part of a look (e.g. tops). We are interested in any and all pieces that are appropriate for some aspect of the collegiate experience. Varying levels of formality are welcome, as students typically need a well diversified closet. It is important that the pieces are available in sizes from XS - 3XL, are seasonally appropriate for fall, and are available to "buy now" while College Fashion Week is touring. We are interested in everything from tops (any sleeve length) to bottoms (any length/type) to dresses/jumpsuits to outerwear to accessories. Please indicate the type of inventory you have available when filling out the official Fashion Partner application.
Q: What exactly do Fashion Partners need to provide, and when?
We ask that College Fashion Week Fashion Partners send 15-20 complete looks per market where you will be featured. The first step in the application review process is for us to review your lookbooks and/or linesheets. It is extremely important that all Fashion Partners are able to provide an accurate and up-to-date inventory and to indicate which styles are available vs. unavailable. Next, we will request specific pieces and sizes from your linesheets based on your indicated inventory to create a 10-look show with backups. We may also ask for backup sizes of anything that may be size-restrictive, as model fittings are done either the day before or the day of the show itself. We will ask you to send your items by no later than the beginning of October.
Q: Can Fashion Partners provide accessories?
All accessories will be provided and styled by our Fashion Sponsor, Primark. Please do not send additional accessories.
Q: How are items from paying fashion sponsors incorporated into the looks?
Our 2017 and 2018 Fashion Sponsor is Primark. Primark pieces will be incorporated liberally into the looks for our Fashion Partner shows in order to round out apparel, accessories, and footwear.
Q: Will Fashion Partners receive their samples back?
You will not receive your samples back, as they will be gifted to the models as a thank you for their voluntary participation in our shows.
Q: Who will be styling the College Fashion Week looks?
All looks will be determined and styled by Her Campus's Co-founder and Creative Director Annie Wang. We welcome any and all styling recommendations or preferences from our Fashion Partners leading up to the creation of the show looks. We reserve the exclusive right to make any and all styling decisions and adjustments as necessary.
Q: What will hair and makeup be?
Hair and makeup styling will be provided by College Fashion Week beauty sponsors and performed by hair and makeup professionals backstage. Typically we go with a makeup look that is fresh and natural and a range of hairstyles from voluminous blowouts to fishtail braids to messy top knots.